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    80s, Cute, and Fashion: In the 1970s, Japanese teenage girls
 developed such excessively cute
 handwriting that it was banned in
 schools due to illegibility.
 なおちゃん
 ·かようびに
 ks) (GK34リ
 Ultrafacts,.tumblr.com
deadcatwithaflamethrower:
star-anise:

imfemalewarrior:

imthegingerninja:

nerdgul:

gayonthemoon1239:

rifa:

actualbloggerwangyao:

alvaroandtheworld:

ultrafacts:

Source 

THE BEGINNINGS OF KAWAII

No, no, you have no idea. It actually IS the beginning of the whole so-called “kawaii culture”. And it started because girls started using mechanical pencils, which provided fine handwriting. After being banished (more precisely, during the 80s), this kind of writing started being used in products like magazines and make-up. And, during this time, icons we usually associate with the whole kawaii industry (like the characters from Sanrio) came to life too.
And what many people don’t realize is that this subculture was born as a way for young girls to express themselves in their own way. And it was also used as something against the adult life and the traditional culture, often seen as dull and boring and oppressive. By embracing cuteness, these young girls (and adult women, after a while) were showing non-conformation with the current standards.
So yep. Kawaii is important, and it all started with cute, simple handwritting a few hearts and cat faces in some girls’ school notebooks 3

!!!!!
NO OK THIS IS SO IMPORTANT!
This is also how the kawaii fashions started! Girls began dressing in cute and off beat styles for themsleves, they were criticized by adult figures telling them “you’ll never find a husband if you dress that way!” to which they began to reply “Good!”
All the Japanese subcultures and fashions that evolved out of this became a rebellion to tradition and the starch gender roles and expectations the adults were forcing on the younger generations. As early as the 70s and still to this day you’ll see an emphasis on child-like fashion and themes in more kawaii styles and the dismissal of the male gaze with styles like lolita (a lot of western people assume lolita is somehow sexual due to the name of the fashion, but ask any Japanese lolita and they will tell you that men hate the style and find it unattractive which is sometimes a large reason they gravitate towards the style - they can express their femininity and individuality while remaining independent and without the pressure to appeal to men)
Its so so so important to understand the hyper cute and ‘odd’ fashions of Japanese girls carry such a huge message of feminism and reclaiming of their own lives.   

so are you telling me that Japan’s punk phase was really the kawaii phase

Kawaii is so goth 


Metal heads Stan for our sisters in lace 

I did not know this but I love this form of feminism! 
-FemaleWarrior, She/They 

Which is why you get bands like BABYMETAL, which toured with Judas Priest for a while, looking like this:


Metal heads Stan for our sisters in lace 



    

        
        
        
        
        
        
        
        
    

    

        

            
            

                
                80s, Cute, and Fashion: In the 1970s, Japanese teenage girls
 developed such excessively cute
 handwriting that it was banned in
 schools due to illegibility.
 なおちゃん
 ·かようびに
 ks) (GK34リ
 Ultrafacts,.tumblr.com
deadcatwithaflamethrower:
star-anise:

imfemalewarrior:

imthegingerninja:

nerdgul:

gayonthemoon1239:

rifa:

actualbloggerwangyao:

alvaroandtheworld:

ultrafacts:

Source 

THE BEGINNINGS OF KAWAII

No, no, you have no idea. It actually IS the beginning of the whole so-called “kawaii culture”. And it started because girls started using mechanical pencils, which provided fine handwriting. After being banished (more precisely, during the 80s), this kind of writing started being used in products like magazines and make-up. And, during this time, icons we usually associate with the whole kawaii industry (like the characters from Sanrio) came to life too.
And what many people don’t realize is that this subculture was born as a way for young girls to express themselves in their own way. And it was also used as something against the adult life and the traditional culture, often seen as dull and boring and oppressive. By embracing cuteness, these young girls (and adult women, after a while) were showing non-conformation with the current standards.
So yep. Kawaii is important, and it all started with cute, simple handwritting a few hearts and cat faces in some girls’ school notebooks 3

!!!!!
NO OK THIS IS SO IMPORTANT!
This is also how the kawaii fashions started! Girls began dressing in cute and off beat styles for themsleves, they were criticized by adult figures telling them “you’ll never find a husband if you dress that way!” to which they began to reply “Good!”
All the Japanese subcultures and fashions that evolved out of this became a rebellion to tradition and the starch gender roles and expectations the adults were forcing on the younger generations. As early as the 70s and still to this day you’ll see an emphasis on child-like fashion and themes in more kawaii styles and the dismissal of the male gaze with styles like lolita (a lot of western people assume lolita is somehow sexual due to the name of the fashion, but ask any Japanese lolita and they will tell you that men hate the style and find it unattractive which is sometimes a large reason they gravitate towards the style - they can express their femininity and individuality while remaining independent and without the pressure to appeal to men)
Its so so so important to understand the hyper cute and ‘odd’ fashions of Japanese girls carry such a huge message of feminism and reclaiming of their own lives.   

so are you telling me that Japan’s punk phase was really the kawaii phase

Kawaii is so goth 


Metal heads Stan for our sisters in lace 

I did not know this but I love this form of feminism! 
-FemaleWarrior, She/They 

Which is why you get bands like BABYMETAL, which toured with Judas Priest for a while, looking like this:


Metal heads Stan for our sisters in lace 



                
            

            
            
deadcatwithaflamethrower:
star-anise:

imfemalewarrior:

imthegingerninja:

nerdgul:

gayonthemoon1239:

rifa:

actualbloggerwangyao:

alvar...

            
            
        

    



        

            
        
        

            



        

            
        
        

            



        

            
        
        

            



        

            
        
        

            



        

            
        
        

            



        

            
        
        

            



        

            
        
        

            



        

            
        
        

            



        

            
        
        

            



        

            
        
        

            



        

            
        
        

            



        

            
        
        

            



        

            
        
        

            



        

            
        
        

            



        

            
        
        

            



        

            
        
        

            



        

            
        
        

            



        

            
        
        

            



        

            
        
        

            



        

            
        
        

            



        

            
        
        

            



        

            
        
        

            



        

            
        
        

            



        

            
        
        

            



        

            
        
        

            




    Another One, Bad, and Barbie: er
 er
 KINDER SURPRISE
 2OG KINGER SURPRISE T-1
 1.17
 KS GIRLS
 20G KINDER SURPRISE GIRL
 1.17
bizarre-transmission:

findingfeather:
wetwareproblem:


thoughts-of-an-x-factor:


ohgressfuriosa:

castiel-knight-of-hell:

jen-kollic:

thejollity:

jen-kollic:

hobopoppins:

manaphy:
wow I didn’t know fuckin chocolate eggs were gendered
OKAY LET ME TELL YOU A STORY ABOUT THE FUCKING PINK EGGS.
I work at a concession stand in an ice rink. We sell a bunch of chocolate bars and snacks and shit including Kinder Surprise eggs.
So one day this woman comes up to the counter with her two little kids, a girl who’s probably about 6 or 7 and a little boy, maybe 3 or 4. The mom asks what they want, the little girl points at the Kinder eggs and says “One of those!”. I asked if she wanted the white or the pink egg. She said pink. The little boy pointed to the Kinder eggs and says “One of those!”. I asked if he wanted the white or the pink egg. He said pink. HOLY SHIT IT WAS LIKE I OPENED THE GATES OF HELL. The mom absolutely FLIPPED and was like “YOU ARE NOT GETTING THE PINK EGG IT’S ONLY FOR GIRLS. YOU CAN GET THE WHITE ONE OR NOTHING AT ALL”. The little boy looked at his mom and said “But I want the same as ______ (whatever the sister’s name was)”. The mom completely ignored him and turned to me and gave me a death glare. “He can have the white egg.”
I had to give a little boy a white egg when he wanted the pink so that he could be the same as his big sister and he started crying. The mom just reiterated that the pink egg was for girls and told him that boys don’t cry.
And this is why we shouldn’t gender fucking chocolate eggs.

This is actually a relatively new thing, originally Kinder Eggs were all white like the ones on the left. I don’t know at what point they decided to make ‘girl’s’ Kinder Eggs, but I do not like it.

Holy shit do not even get me started on how moms constantly police their sons’ masculinity. I’ve seen mothers do it WAY more often than fathers.
I used to work at a bakery that specialized in creating custom cakes. We had this feature where we could print out any image off the computer and put it on a cake (with rice paper). One day this lady comes in and asks for an image we had of the baby Sesame Street characters. They’re all together with cake and confetti, and she asks, “Oh, well since it’s a boy, can you please change all of the little pink confettis into blue confetti? I mean, he’s a boy, you know.”
Confetti.
The fucking confetti.
It barely covered 5% of the image.
Another instance was when a lady asked me for an image of four superheroes to put on her son’s cake because her son was turning four. She admitted to not knowing any superheroes, so I offered the most obvious choice—The Fantastic Four. I pulled up a picture of them and she goes, “Oh no no, we can’t have that. Let’s do another one.” Confused, I pulled up a Justice League one with Batman, Superman, The Flash, and Wonder Woman. Again, she said no. I asked her if she needed anything specific (she didn’t know superheroes, why was she so picky?), and she just said, “Oh, it’s just that he’s a boy, you know? We can’t have a girl superhero on his cake.”
I nearly lost my shit. I did temporarily lose my customer service face and ask why, women have been superheroes all the time, Wonder Woman is iconic, etc etc and she was like, “It’s just that my son has been playing with Barbie dolls lately and I really don’t want him to end up… well, you know.”
This shit has got to stop. When you teach boys that certain things are only for girls, you’re limiting them and you’re teaching them that girls or “girly things” are bad. If you want gender equality as an adult, you better make DAMN sure that you’re teaching the same thing to your kids.

So this woman did not want her son to turn out ‘you know’ and her plan for that was to get him a cake with spandex-clad manly men AND ONLY MEN on it? I don’t think she thought that one through too well…

in sociology class we were talking about gender being assigned to objects and one of the male students started saying how forward thinking he is because he buys his daughter sports equipment and “boy toys”. I asked if he’d do the same if he had a son and he said “Of course I’d buy my son sports equipment”. I clarified “No, would you buy him dolls and other toys that are thought of as being for girls”. He turned around and didn’t answer.
Parents will pat themselves on the back for letting their little girls play baseball but a little boy with a Barbie is still considered an affront to society


Fuck everything.

My father was one of these parents (along with several other harmful issues!), and even though I know, for an absolute fact, that his world views and ways are entirely wrong, this shit he tried to ingrain into me still effects me to this day.Parents, don’t ruin your fucking kids by treating them like this.


I wonder how much of the “mothers police masculinity more” phenomenon comes back to “when a man fails at masculinity, we call him a mama’s boy and blame her for it.”


A lot of it. It doesn’t really excuse it, and as someone who did a decade and a half of childcare I can tell you that for every woman who does as described above there’s one sneaking the Dora the Explorer fruit snacks because those are the ones her son loves but his father will flip his shit. 
Or being crushed that since he went to daycare he suddenly won’t do “girl stuff” bc the other boys will make fun of him. 
It’s really sad either way. 
But when it does manifest that way a huge amount is “I’m not raising a mama’s boy I’m raising a MAN!” And it’s gross. 


My nephew is 4 and we’ve NEVER gendered things with him, whenever he’s allowed a treat or a toy, we just ask him which one he wants and that’s it, sometimes he picks out cars and superhero toys, other times he wants dolls and pretty pink things, I let him choose his prize at a carnival last summer and he excitedly picked a big hot pink inflatable baseball bat that said “princess” on it, the looks we got from some people were astounding. And even if he does turn out to be “you know”, then good for him, he’ll be wholeheartedly loved and supported.
    

        
        
        
        
        
        
        
        
    

    

        

            
            

                
                Another One, Bad, and Barbie: er
 er
 KINDER SURPRISE
 2OG KINGER SURPRISE T-1
 1.17
 KS GIRLS
 20G KINDER SURPRISE GIRL
 1.17
bizarre-transmission:

findingfeather:
wetwareproblem:


thoughts-of-an-x-factor:


ohgressfuriosa:

castiel-knight-of-hell:

jen-kollic:

thejollity:

jen-kollic:

hobopoppins:

manaphy:
wow I didn’t know fuckin chocolate eggs were gendered
OKAY LET ME TELL YOU A STORY ABOUT THE FUCKING PINK EGGS.
I work at a concession stand in an ice rink. We sell a bunch of chocolate bars and snacks and shit including Kinder Surprise eggs.
So one day this woman comes up to the counter with her two little kids, a girl who’s probably about 6 or 7 and a little boy, maybe 3 or 4. The mom asks what they want, the little girl points at the Kinder eggs and says “One of those!”. I asked if she wanted the white or the pink egg. She said pink. The little boy pointed to the Kinder eggs and says “One of those!”. I asked if he wanted the white or the pink egg. He said pink. HOLY SHIT IT WAS LIKE I OPENED THE GATES OF HELL. The mom absolutely FLIPPED and was like “YOU ARE NOT GETTING THE PINK EGG IT’S ONLY FOR GIRLS. YOU CAN GET THE WHITE ONE OR NOTHING AT ALL”. The little boy looked at his mom and said “But I want the same as ______ (whatever the sister’s name was)”. The mom completely ignored him and turned to me and gave me a death glare. “He can have the white egg.”
I had to give a little boy a white egg when he wanted the pink so that he could be the same as his big sister and he started crying. The mom just reiterated that the pink egg was for girls and told him that boys don’t cry.
And this is why we shouldn’t gender fucking chocolate eggs.

This is actually a relatively new thing, originally Kinder Eggs were all white like the ones on the left. I don’t know at what point they decided to make ‘girl’s’ Kinder Eggs, but I do not like it.

Holy shit do not even get me started on how moms constantly police their sons’ masculinity. I’ve seen mothers do it WAY more often than fathers.
I used to work at a bakery that specialized in creating custom cakes. We had this feature where we could print out any image off the computer and put it on a cake (with rice paper). One day this lady comes in and asks for an image we had of the baby Sesame Street characters. They’re all together with cake and confetti, and she asks, “Oh, well since it’s a boy, can you please change all of the little pink confettis into blue confetti? I mean, he’s a boy, you know.”
Confetti.
The fucking confetti.
It barely covered 5% of the image.
Another instance was when a lady asked me for an image of four superheroes to put on her son’s cake because her son was turning four. She admitted to not knowing any superheroes, so I offered the most obvious choice—The Fantastic Four. I pulled up a picture of them and she goes, “Oh no no, we can’t have that. Let’s do another one.” Confused, I pulled up a Justice League one with Batman, Superman, The Flash, and Wonder Woman. Again, she said no. I asked her if she needed anything specific (she didn’t know superheroes, why was she so picky?), and she just said, “Oh, it’s just that he’s a boy, you know? We can’t have a girl superhero on his cake.”
I nearly lost my shit. I did temporarily lose my customer service face and ask why, women have been superheroes all the time, Wonder Woman is iconic, etc etc and she was like, “It’s just that my son has been playing with Barbie dolls lately and I really don’t want him to end up… well, you know.”
This shit has got to stop. When you teach boys that certain things are only for girls, you’re limiting them and you’re teaching them that girls or “girly things” are bad. If you want gender equality as an adult, you better make DAMN sure that you’re teaching the same thing to your kids.

So this woman did not want her son to turn out ‘you know’ and her plan for that was to get him a cake with spandex-clad manly men AND ONLY MEN on it? I don’t think she thought that one through too well…

in sociology class we were talking about gender being assigned to objects and one of the male students started saying how forward thinking he is because he buys his daughter sports equipment and “boy toys”. I asked if he’d do the same if he had a son and he said “Of course I’d buy my son sports equipment”. I clarified “No, would you buy him dolls and other toys that are thought of as being for girls”. He turned around and didn’t answer.
Parents will pat themselves on the back for letting their little girls play baseball but a little boy with a Barbie is still considered an affront to society


Fuck everything.

My father was one of these parents (along with several other harmful issues!), and even though I know, for an absolute fact, that his world views and ways are entirely wrong, this shit he tried to ingrain into me still effects me to this day.Parents, don’t ruin your fucking kids by treating them like this.


I wonder how much of the “mothers police masculinity more” phenomenon comes back to “when a man fails at masculinity, we call him a mama’s boy and blame her for it.”


A lot of it. It doesn’t really excuse it, and as someone who did a decade and a half of childcare I can tell you that for every woman who does as described above there’s one sneaking the Dora the Explorer fruit snacks because those are the ones her son loves but his father will flip his shit. 
Or being crushed that since he went to daycare he suddenly won’t do “girl stuff” bc the other boys will make fun of him. 
It’s really sad either way. 
But when it does manifest that way a huge amount is “I’m not raising a mama’s boy I’m raising a MAN!” And it’s gross. 


My nephew is 4 and we’ve NEVER gendered things with him, whenever he’s allowed a treat or a toy, we just ask him which one he wants and that’s it, sometimes he picks out cars and superhero toys, other times he wants dolls and pretty pink things, I let him choose his prize at a carnival last summer and he excitedly picked a big hot pink inflatable baseball bat that said “princess” on it, the looks we got from some people were astounding. And even if he does turn out to be “you know”, then good for him, he’ll be wholeheartedly loved and supported.
                
            

            
            
bizarre-transmission:

findingfeather:
wetwareproblem:


thoughts-of-an-x-factor:


ohgressfuriosa:

castiel-knight-of-hell:

jen-kollic:

t...