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Apple, Facebook, and Memes: TECH APPLE ENTERTAINMENT Mar 27 | Apple confirms its commitment to enter the entertainment industry, stating, "We're all in." Apple gave more details on its intent to position itself as a player in the emerging streaming content market, casting away some doubts over its commitment to the entertainment industry. In recent months, the company has outspent Facebook, YouTube, and, in some bidding wars, Netflix, which the largest player in the market. The company’s budget for entertainment is expected to pass $1 billion this year. ___ β€œWe’re all in,” said Eddy Cue, a senior vice president in charge of entertainment. β€œWe’re completely all in.” ___ Although Apple has produced some projects already at a quick pace, Cue said it will not follow the high-volume model that Netflix employs. Mr. Cue, who has been at Apple for nearly three decades, cited Pixar as a model when he was interviewed at South by Southwest. ___ β€œWe don’t know anything about making television,” Cue said at South by Southwest. β€œSo what skills does Apple bring to that? And the viewpoint is: very little. There’s other things we bring. We know how to create apps, we know how to do distribution, we know how to market. But we don’t really know how to create shows.” ___ Photo: Jessica Kourkounis | The New York Times
Apple, Facebook, and Memes: TECH APPLE ENTERTAINMENT Mar 27 | Apple confirms its commitment to enter the entertainment industry, stating, "We're all in." Apple gave more details on its intent to position itself as a player in the emerging streaming content market, casting away some doubts over its commitment to the entertainment industry. In recent months, the company has outspent Facebook, YouTube, and, in some bidding wars, Netflix, which the largest player in the market. The company’s budget for entertainment is expected to pass $1 billion this year. ___ β€œWe’re all in,” said Eddy Cue, a senior vice president in charge of entertainment. β€œWe’re completely all in.” ___ Although Apple has produced some projects already at a quick pace, Cue said it will not follow the high-volume model that Netflix employs. Mr. Cue, who has been at Apple for nearly three decades, cited Pixar as a model when he was interviewed at South by Southwest. ___ β€œWe don’t know anything about making television,” Cue said at South by Southwest. β€œSo what skills does Apple bring to that? And the viewpoint is: very little. There’s other things we bring. We know how to create apps, we know how to do distribution, we know how to market. But we don’t really know how to create shows.” ___ Photo: Jessica Kourkounis | The New York Times

Apple gave more details on its intent to position itself as a player in the emerging streaming content market, casting away some doubts over...